0 - 12 Months: Resources to support your baby's development

Baby’s first year is a miraculous time of discovery. Your baby’s brain will grow by 64% in their first three months. These activities and information are specifically created for this age-group.
Contrasting Colours: Colourful Posters

The best thing a baby sees is your face. As they grow they love seeing bright colours and recognising different objects.
New Baby Activities

A selection of activities to enjoy with your beautiful baby. Plus a range of arts and crafts to celebrate their arrival!
Nursery Rhymes

Song, rhythm and rhyme are perfect for helping little ones' language development. It's never too early to begin!
Great products for baby from our iChild Shop

From baby food and toileteries to toys and travel equipment: we have a range of products to help you care for your baby.